Show-Me Recycling! Project Description
Show-Me RECYCLING! Update
Project Manager: Angie Gehlert, MORA Executive Director
Status: MORA conducted it's pilot SMR Workshop to SW District Planners on May 1st in Columbia. Approximately 30 individuals participated in the workshop. MORA staff introduced the SMR toolkit which included the long awaited SMR Report, templates for brochures, powerpoints, etc. MORA will tweak the the workshop based upon input from attendees.
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MORA staff will be presenting on the SMR campaign at the conference on Wednesday morning, 9:45 am in Short Creek III.
Stop by the MORA booth to see a copy of the SMR toolkit. Sign up if interested in attending a SMR Workshop. - MORA staff will display/exhibit at the MWCC conference.
- MORA staff is working to secure additional funding from EPA to expand the scope (i.e. training) of the SMR campaign.
2008 SMR Communicating for Results Workshop Schedule:
May 1st, 9 am - 3 pm, ARC, Columbia
July 10th, NE Mo. Reg. Planning Comm., Kirksville/Memphis
July 24th, EPC Conference Room, 3941 Harry S. Truman Blvd., St. Charles
July 31st, MARC SWMD, 600 Broadway, #300, Kansas City
August 8th, Bootheel Regional Planning Commission, 105 E. North Main, Dexter
August 14th, The Library Station, 2535 N. Kansas Expressway, Springfield
Downloads Available:
Show-Me Recycling Report (PDF: 5.5 MB, 132 pgs.)
Show-Me Recycling Brochure Template (PDF: 168 KB)
Show-Me Recycling PowerPoint Template (PowerPoint: 3.5 MB)
MORA Presentation 2008 (Coming Soon)
MWCC Presentation 2008 (Coming Soon)
MORA Presentation 2007
MWCC Presentation 2007
Summary
The Missouri Recycling Association (MORA) is coordinating the development of the Show-Me Recycling! Campaign. The Show-Me Recycling! project is a multi-year educational campaign designed to disseminate information and provide education and training to recycling professionals statewide. This multi-year campaign will pull together existing information about the benefits of recycling in the State of Missouri and present it in a user-friendly format to be distributed to recycling professionals statewide.
As a statewide grassroots organization, MORA is in the best position to assume a "leadership role" in pulling together key players for this effort. MORA's varied membership includes many of the partners and contributors needed for the success of this project. MORA's partnership with these key players will help facilitate the project.
Goal
This project will result in a greater public awareness of the benefits of recycling, expanded participation and venues for recycling and increased recycling rates. Stories from around the state will illustrate how the industry ties together private and public recycling activities demonstrating how the recycling industry is linked to other thriving industries in the State.
A focused, recycling marketing campaign will be developed and a variety of media will be used to communicate the branded message including a power point presentation, tabletop displays, web site, posters and tri-folds, and video. The developed resource materials will have a strong, consistent message.
Committees
Three subcommittees have been formed: Stories Committee, Data Committee, and Tools Committee.
Stories Committee
Donna Utter, ChairThe "stories" committee was tasked with identifying and soliciting compelling recycling success stories and creating a template. The positive stories that will be used to tell the big picture of Missouri's recycling infrastructure. The stories will be crafted to illustrate the key messages listed below:
SUCCESS STORIES - TEMPLATE #1 - TEMPLATE #2"Recycling strengthens the environment"
"Recycling strengthens the economy"
"Recycling strengthens communities"
"Strong solid waste management programs at the district, state, and Federal levels are critical to the recycling industry"
INSTRUCTION SHEET FOR SUBMISSION OF SUCCESS STORIES
DEADLINE FOR SUBMISSIONS: February 2, 2007
Data Committee
Kristin Tipton, ChairThe data committee determined that sufficient data existed to include in the Show-Me Recycling! report. MORA will gather, compile and utilize existing information regarding Missouri waste diversion rates, the economic and environmental impacts of the recycling industry, and successful programs within the state.
Tools Committee
Dave Berger, ChairA comprehensive report will be created from the information gathered. From the report, MORA will create tools such as, but not limited to: brochures and other printed materials, displays, power-point presentations, web resources, etc., from information in the comprehensive report.
The tools will be made available to recycling professionals statewide and MORA will work on professional development to ensure that a unified, consistent message is conveyed to promote a better understanding of the environmental, economic and societal benefits that recycling provides to our communities.
The following document lists the recycling services available throughout the State of Missouri; it is maintained by the Missouri Department of Natural Resources.