The following document lists the recycling services available throughout the State of Missouri; it is maintained by the Missouri Department of Natural Resources.
Show-Me Recycling! Project Description
Show-Me RECYCLING! Update
Project Manager: Angie Gehlert, MORA Executive Director
Status:
The MORA education committee hopes to keep the SMR campaign alive and is currently prioritizing committee tasks and assigning budget dollars to those tasks.
2009
11/2/09 - Angie Gehlert presented on the SMR campaign at the Fall American Public Works Association (APWA) Conference at the Lodge of the Four Seasons at the Lake of the Ozarks. View the presentation.
Sept. 09 - SMR Survey Results published in MORA Summer Newsletter
9/2/09 - Presented on SMR at Solid Waste District Planners Meeting
8/27/09 - Presented SMR survey results to MORA board at the strategic planning meeting.
June 2009
SMR Workshop Attendees were surveyed regarding the campaign and materials provided. Please click here to see the results of the survey.
SMR Follow-Up Survey
The follow-up survey confirmed that the resources/tools developed were helpful. An overall SMR brochure was developed and distributed at the end of the project, based upon not only the survey, but comments from workshop attendees. The economic downturn has had an impact. Workshop attendees are struggling to stay afloat, with less time/resources available for travel, education or for reproducing materials.
6/9/09 - Mike Newton-Ward, MSW, MPH (Social Marketing Consultant, North Carolina Division of Public Health / Turning Point Social Marketing National Excellence Collaborative) presents Social Marketing for Recycling.
- Social Marketing for Recycling (PDF of his PowerPoint presentation)
- Quick Reference: Community-Based Social Marketing
- Social Marketing Resource List
5/20/09 – Follow-up survey mailed to all SMR Workshop Attendees. Responses due 6/2/09.
Click here for a copy of the survey.
5/2/09 – SMR Presentation/Workshop – William Woods University, Fulton
5/2/09 – Submitted information for EPA Administrative Desk Review on SMR Grant.
4/27/09 – Mailed SMR special invitation for social marketing workshop session to all SMR workshop attendees.
4/23/09 - In honor of Earth Day, Mike Newton-Ward posted this blog on using social marketing for environmental concerns (www.socialmarketingpanorama.com). Check it Out!
4/1/09 – Distributed SMR brochures to the 20 SWMDs for statewide distribution.
3/30/09 - MORA presented on SMR in Columbia during the Family, Career and Community Leaders of America (FCCLA) 2009 State Leadership Conference.
2/3/09 - MORA displayed SMR materials at the State Capitol during MORA’s annual Recycling Awareness Day.
MORA redesigned the SMR brochure and had printed in mass quantity to distribute statewide.
MORA staff distributed SMR reports to Missouri Legislators in January, visiting with them about success stories from within their particular district.
2008
SMR Report Printed and Training Materials and Tools Developed.
MORA conducted 6 SMR workshops across the state thru the summer/fall.
MORA displayed SMR materials at the Missouri Association of Counties Annual Conference November 23-25, 2008.
MORA received a grant expansion from EPA in the amount of $14,525 to continue training/education efforts.
SMR Brochure (PDF: 1.8 MB)
Next Steps:
Follow up on efforts of SMR Workshop Attendees.
Distribution of SMR Brochures to All Workshop Attendees.
Promotion/Marketing of SMR Training Session (Social Marketing at Upcoming MORA Conference)
Special Invitation – June 9th Show-Me Recycling Social Marketing Training. Download Invitation (3.5 MB, Word Document).
MORA is bringing in two experts for a SMR training session at the MORA conference in June. They will focus on outreach/education and social marketing.
Mike Newton-Ward, MSW, MPH, Social Marketing Consultant, North Carolina Division of Public Health/Turning Point Social Marketing National Excellence Collaborative
Andy Likes, The Vandiver Group, St. Louis. Andy has worked with Anheuser-Busch and others in the region and has also presented at the NRC Annual Congress the past two years.
Promote SMR at MORA's Annual Conference.
Promote SMR at MWCC Annual Conference.
Thank you to our SMR partners: EPA Region 7, St. Louis-Jefferson Solid Waste Management District, Mo. Department of Natural Resources Solid Waste Management Program, Mid Mo. Solid Waste Management District, and the Meramec Regional Planning Commission.
Downloads Available:
SMR Brochure (PDF: 1.8 MB)
Show-Me Recycling Report (PDF: 5.5 MB, 132 pgs.)
Show-Me Recycling Brochure Template (PDF: 168 KB)
Show-Me Recycling PowerPoint Template (PowerPoint: 3.5 MB)
MORA Presentation 2008 (PowerPoint: 7.2 MB)
MORA Presentation 2007
MWCC Presentation 2007
Summary
The Missouri Recycling Association (MORA) is coordinating the development of the Show-Me Recycling! Campaign. The Show-Me Recycling! project is a multi-year educational campaign designed to disseminate information and provide education and training to recycling professionals statewide. This multi-year campaign will pull together existing information about the benefits of recycling in the State of Missouri and present it in a user-friendly format to be distributed to recycling professionals statewide.
As a statewide grassroots organization, MORA is in the best position to assume a "leadership role" in pulling together key players for this effort. MORA's varied membership includes many of the partners and contributors needed for the success of this project. MORA's partnership with these key players will help facilitate the project.
The Show-Me Recycling! project is possible because of grant funding through EPA Region 7 and the St. Louis- Jefferson Solid Waste Management District. Other solid waste districts, such as District K, will be obligating funds to further this campaign as well.
Goal
This project will result in a greater public awareness of the benefits of recycling, expanded participation and venues for recycling and increased recycling rates. Stories from around the state will illustrate how the industry ties together private and public recycling activities demonstrating how the recycling industry is linked to other thriving industries in the State.
A focused, recycling marketing campaign will be developed and a variety of media will be used to communicate the branded message including a power point presentation, tabletop displays, web site, posters and tri-folds, and video. The developed resource materials will have a strong, consistent message.
Committees
Three subcommittees have been formed: Stories Committee, Data Committee, and Tools Committee.
Stories Committee
Donna Utter, ChairThe "stories" committee was tasked with identifying and soliciting compelling recycling success stories and creating a template. The positive stories that will be used to tell the big picture of Missouri's recycling infrastructure. The stories will be crafted to illustrate the key messages listed below:
SUCCESS STORIES - TEMPLATE #1 - TEMPLATE #2"Recycling strengthens the environment"
"Recycling strengthens the economy"
"Recycling strengthens communities"
"Strong solid waste management programs at the district, state, and Federal levels are critical to the recycling industry"
INSTRUCTION SHEET FOR SUBMISSION OF SUCCESS STORIES
DEADLINE FOR SUBMISSIONS: February 2, 2007
Data Committee
Kristin Tipton, ChairThe data committee determined that sufficient data existed to include in the Show-Me Recycling! report. MORA will gather, compile and utilize existing information regarding Missouri waste diversion rates, the economic and environmental impacts of the recycling industry, and successful programs within the state.
Tools Committee
Dave Berger, ChairA comprehensive report will be created from the information gathered. From the report, MORA will create tools such as, but not limited to: brochures and other printed materials, displays, power-point presentations, web resources, etc., from information in the comprehensive report.
The tools will be made available to recycling professionals statewide and MORA will work on professional development to ensure that a unified, consistent message is conveyed to promote a better understanding of the environmental, economic and societal benefits that recycling provides to our communities.